Search Engine Optimization

Marketing for Search Engines

Whether you know it or not, like it or not, or are good at it or not, if you have a web site, you are engaged in a marketing campaign. In my course, "Marketing for Search Engines", I stress the importance of Search Engine Optimization for an organic campaign and the importance of research using a variety of free tools to help you along the way. Paid campaigns also benefit from those free tools and some are built right in to Google Adwords or Overture.

Resources

• Search Engines - their fair share
  Search Engine Watch


• Who Powers Whom
  Bruce Clay - search engine optimization expert and consultant

Free Tools

• Overture Keyword Selector
  
• Overture Bid Tool
  
• Market Leap - Link Popularity Check, Search Engine Saturation, Keyword Verification
  
• Google's tool - I knew this day would come.

Paid Campaigns

• Overture a Yahoo property
  
• Google Adwords